Playbooks for pest control operators.
Tactical writing for owners, GMs, and sales teams. Route density, inspections that actually close, lead economics — no fluff.
Tight Routes, Fatter Margins: How Route Density Beats Ad Spend Every Time
Loose routes are a hidden tax on every truck you run. Here's how pest control owners are compounding profit by feeding technicians leads inside a 10-minute drive.
Pest Control Inspections That Actually Close: A Field Sales Playbook
Your inspection is the sale. Use this framework to turn a walk-around into a signed annual agreement without sounding like a used-car pitch.
Cost-Per-Lead vs Cost-Per-Acquisition: The Number Your Owner Should Actually Track
CPL looks great on a slide. CPA pays the bills. Here's how to reconcile the two and stop overpaying for cheap leads that never close.
The 6 Metrics Every Pest Control GM Should Have on a Wall
If your general manager can't answer these six questions without opening a spreadsheet, your operation is running on vibes.
The First 90 Seconds: A Script for Inbound Pest Control Leads That Actually Books
The gap between a 22% and a 58% booking rate is almost always the first 90 seconds of the call. Steal this script.